Black and White, and read all over …

I’ve been writing, editing and proofing copy for over 20 years – everything from short, sharp e-shots to wordy websites – for pretty much every sector under the sun.

For example. Direct marketing packs for World Wildlife Foundation, RNIB, Macmillan and other charities. Web pages for sports tech start-up Sportable. A travelogue article for Sun Street Hotel, London. 20 years of brochures, websites, eshots, magazines for the Bespoke Hotel group. Brand language for Middleton Advisors. Website copy for environmental consultancy Eunomia. Case studies for eCommerce platform StoryStream. A style guide for mobile industry association GSMA.

And when I put in good words for my clients, they put in a good word for me too.

“Thanks Giles. It definitely works for me. Thank you for bringing your great idea to life.” Helen Halahan, Innovation and Strategy Planner, Woods Valldata.

Saria Khalifa, of women’s charity Rosa: “Giles was brilliantly meticulous, turned documents around in record time and was fantastically accommodating. He really worked hard with me to ensure the Best Practice Guide had a consistency of messaging.”

“I am the lucky recipient of Middleton Advisors’ magnificent new brochure. The copy is modestly and calmly written, yet with a convincing and persuasive tone. I used to work in advertising on the Rolex international account – and so I know a bit about the creation of impressive literature.” Client of my client.

“Thanks Giles. We were so lucky to get your input at that stage.” Sam Grief, Community Engagement & Volunteer Manager of Clevelands Pools, Bath.

There are lots more examples of clients and work here – but don’t disappear just yet. I know lots of you out there are using that exec in marketing ‘who can write’, or even ChatGPT.

But, as I like to say, “It didn’t take me six hours to write that copy. It took me 20 years and six hours”. That depth of experience enables me to get tone of voice spot on. Guarantees every word, comma and hyphen has a purpose. Means I know how to work with clients and creatives. Ultimately, it ensures that I’ll cost you less and earn you more.

#copywriter #copywriting #proofreader #editor #businesswriter