How do you like your copy ? On time and on budget for a start – well, that’s no problem. You set the deadline, I’ll deliver the copy. The clients I know also want it on brief – their brief and nobody else’s. Writing is an art, not a science, so there’s no right or wrong. The thing that matters is whether you like it.
Black and white and read all over.
I’ve been writing copy that clients like since 1986. In those years, I’ve written jacket blurbs for books, press releases, booklets, brochures, advertisements, scripts, point-of-sale material, product names and packaging, direct marketing, tone of voice guidelines, websites, e-shots.