Like a lot of copywriters, I agonise, amongst other things, over hyphens. A bit like Oscar Wilde, who said, “I was working on the proof of one of my poems all the morning, and took out a comma. In the afternoon I put it back again”.
Of course, not many client budgets allow a full day’s work for such deliberation. But here’s a recent bit of editing, just to show that we do take care of every character of every line.
Extract from the original supplied text (from C.P. Hart contemporary brassware brochure), to be edited: Both 90 degree and swan neck pipes are available.
And some of the drafts:
Both 90-degree and swan-neck pipes are available.
90 degree and swan neck pipes are both available.
900 and swan-neck pipes are both available.
Swan-neck and 900 pipes are both available.