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Like a lot of copywriters, I agonise, amongst other things, over hyphens. A bit like Oscar Wilde, who said, “I was working on the proof of one of my poems all the morning, and took out a comma. In the afternoon I put it back again”. Of course, not many client budgets allow a full […]
Never, ever agonise over the use of ‘etc’ or ‘et cetera’ (Latin for ‘other things’). Just don’t use it. What it means is either: a/ I can’t think of sufficient examples with which to illustrate this point. or b/ There are no further examples with which to illustrate this point, though I wish there were […]
Websites are a wonderful thing for most of us in the copywriting business. Unlike a brochure, the length of which is to some extent dictated by print and production cost, websites can have unlimited numbers of pages and therefore words, at little incremental production cost. That’s been good for business. Setting aside the fact that […]
Actually, I don’t agonise over split infinitives. But people sometimes do. And I don’t think anyone should (any more than they should worry about sentences starting with ‘and’ or ‘but’). I recently self-edited an email from: ‘Are you asking us both to write and design this 1-page leaflet?’ to read: ‘Are you asking us to […]