Quite simply, one of the most interesting projects I’ve ever worked on, working for design and communications agency Proctor & Stevenson with a brief to analyse the Effat University core values and develop a future brand proposition and marketing platform for this private, women’s university in Saudi Arabia.
We spent four days in Jeddah, interviewing past and present students, faculty staff, advisory board members including Princess Lolowah Bint Faisal and major employers, before producing our report and recommendations, which included this introductory narrative.