The third edition of Hot Bath the Story of the Spa has been published by YTL Hotels, the owner of the Thermae Bath Spa and the Gainsborough Bath Spa Hotel. First published in 2003, my book chronicling the history of the UK’s only hot springs, the buildings, the stories and the characters that surround them, […]
You are browsing archives for
Category: Recent work
Recent work by Giles White Copywriting
Website and travelogue article for Sun S...
Brand new 5* hotel Sun Street, which opened in November 2022 on the border of Shoreditch and the City of London, commissioned me to write a travelogue piece as part of my work creating copy for their website. There are worse ways to earn a living than spending a weekend at Sun Street Hotel, with […]
A few tricks of the trade
Blog article for Wessex Water searches
‘Not the only D&W search‘ is the first of a series of scheduled blog articles for Wessex Searches, a division of Wessex Water, written with a combination of information relevant and of interest to the specific target audience, and key SEO content. The articles take themes from ‘A guide to property searches for home buyers‘ […]
Articles for business-to-business magazi...
I have edited and rewritten articles for a business-to-business magazine, using copy submitted by contributors. A few samples here.
Direct mail fundraising for charity sect...
Working directly with The Woods Group, I have supplied concept, headline and body copy for a series of direct marketing, fundraising campaigns for charities including: World Wildlife Fund, Royal National Institute for the Blind, Prostate Cancer UK, Guide Dogs, MS Society, Alzheimer’s Society and Cancer Research UK. Campaigns are measured for effectiveness, and often control packs form […]
A series of editorial features for Therm...
Thermae Bath Spa commissioned a series of editorial features under the title ‘The Art of Feeling Good’, describing how the great spa traditions are alive and well in Bath. Wellness of the spirit. “If spirituality thrives where science cannot fully explain, then it should be no surprise that Bath has been at various times a door […]
Proof-read annual report
Annual Report & Accounts proof-read for Bath-based design agency Steers McGillan Eves by Giles White Copywriting, from 2011 to 2018 inclusive.
Brochure for Lords of the Manor
“The Lords of the Manor is a haven for those afflicted with the deeply unfashionable desire to do nothing but sink into a large sofa with a drink and a book. You won’t find a gym, a jogging track or a jacuzzi here. Some guests have been known, occasionally, to break into a brisk walk […]
Wessex Water strategic direction stateme...
‘This document describes our overall purpose, the context in which we operate and how we will go about delivering for customers, wider society and the environment. It was last published in 2012. Along with our sustainability vision it is designed to inform both our water resources plan which runs to 2045, and our business plan […]
Solicitors’ Guide
Wessex Searches is a division of Wessex Water that offers property searches for solicitors. Helping to produce a document aimed at explaining the ‘CON29DW Drainage and Water Enquiry’ required clarity of thought, an understanding of the highly sophisticated audience and their professional requirements and absolute accuracy under deadline-pressure. Text for the 36-page, 10,000 word guide was delivered in […]
Brochure for Middleton Advisors
One of Middleton’s clients wrote, on receipt of their new brochure, written by Giles White Copywriting and designed by Christian Hills Design: “I am the lucky recipient of your magnificent new brochure, I just wanted to congratulate you on producing a really excellent piece of promotional literature. The copy is modestly and calmly written , yet […]