Here’s my home page copy, annotated with a few of my own rules, tricks of the trade and insights.
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Category: Recent work
Recent work by Giles White Copywriting
‘Not the only D&W search‘ is the first of a series of scheduled blog articles for Wessex Searches, a division of Wessex Water, written with a combination of information relevant and of interest to the specific target audience, and key SEO content. The articles take themes from ‘A guide to property searches for home buyers‘ […]
I have edited and rewritten articles for a business-to-business magazine, using copy submitted by contributors. A few samples here.
Working directly with The Woods Group, I have supplied concept, headline and body copy for a series of direct marketing, fundraising campaigns for charities including: World Wildlife Fund, Royal National Institute for the Blind, Prostate Cancer UK, Guide Dogs, MS Society, Alzheimer’s Society and Cancer Research UK. Campaigns are measured for effectiveness, and often control packs form […]
Thermae Bath Spa commissioned a series of editorial features under the title ‘The Art of Feeling Good’, describing how the great spa traditions are alive and well in Bath. Wellness of the spirit. “If spirituality thrives where science cannot fully explain, then it should be no surprise that Bath has been at various times a door […]
Annual Report & Accounts proof-read for Bath-based design agency Steers McGillan Eves by Giles White Copywriting, from 2011 to 2018 inclusive.
“The Lords of the Manor is a haven for those afflicted with the deeply unfashionable desire to do nothing but sink into a large sofa with a drink and a book. You won’t find a gym, a jogging track or a jacuzzi here. Some guests have been known, occasionally, to break into a brisk walk […]
‘This document describes our overall purpose, the context in which we operate and how we will go about delivering for customers, wider society and the environment. It was last published in 2012. Along with our sustainability vision it is designed to inform both our water resources plan which runs to 2045, and our business plan […]
Wessex Searches is a division of Wessex Water that offers property searches for solicitors. Helping to produce a document aimed at explaining the ‘CON29DW Drainage and Water Enquiry’ required clarity of thought, an understanding of the highly sophisticated audience and their professional requirements and absolute accuracy under deadline-pressure. Text for the 36-page, 10,000 word guide was delivered in […]
One of Middleton’s clients wrote, on receipt of their new brochure, written by Giles White Copywriting and designed by Christian Hills Design: “I am the lucky recipient of your magnificent new brochure, I just wanted to congratulate you on producing a really excellent piece of promotional literature. The copy is modestly and calmly written , yet […]
To tie in with the 10th anniversary of the completion of the Bath Spa Project and the opening of Thermae Bath Spa a new edition of Hot Bath the story of the spa, is available, with stunning historical and contemporary images including photos of Thermae and the latest addition to Bath’s rich spa history, the Gainsborough Bath Spa Hotel. […]
I was referred to Rosa, a charitable fund set up to support initiatives that benefit women and girls in the UK, by Esmée Fairbairn Foundation, whose annual reports I have proof-read for the last five years. Rosa supported the publication of an in-depth Best Practice Guide presenting learning from the Tackling Female Genital Mutilation Initiative. The report itself […]