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Middleton Advice

Middleton Advice

After editing 15 ‘papers’ for prime property experts Middleton Advisors to circulate to their own clients and professional partners, the series was collected into a small 68-page booklet. The papers cover topics as varied as ‘Grants Available on Agricultural Land’; ‘Biomass, a Sustainable and Financially Attractive Opportunity?’; ‘The Obligations of Owning a Listed Building’; ‘How UK […]

Magazine for Bespoke Hotels

Magazine for Bespoke Hotels

                        As the editor of beattitude, the in-house magazine of the Bespoke Hotel Group, I write, edit, commission and work alongside the designers to drive production of this 36-page, full-colour magazine with advertising. 100,000 copies of the magazine are circulated throughout the 100-strong hotel group.

Brochure for McCarron and Company

Brochure for McCarron and Company

Bespoke furniture-maker McCarron and Company’s 148-page brochure is photo-led, and so the relatively few words had to count. From the ‘manifesto’ (excerpt below) to the short, sharp captions. Detail, design and desire. Redefined. “McCarron and Company was established in 2008 by eight principals with a wealth of experience and a burning ambition. We were convinced […]

Writing coaching

Writing coaching

Writing can be a lonely task. So writing a daily blog from the hull of a 65-foot yacht competing in the round-the-world Volvo Ocean Race is a challenge to have the most hardened hack running up the white flag. As the sort of person who gets seasick on the Serpentine, no-one was ever going to […]

Calendar for Bespoke Hotels

Calendar for Bespoke Hotels

Using quotations from famous people is, in my view, the last resort of the creatively bankrupt copywriter. Well, that’s what I told my client, before adding, “but I think in this case, they work pretty well”. Judge for yourself.

C.P. Hart ‘look book’

C.P. Hart ‘look book’

“Wherever you look, whatever you touch and whoever you talk to, we want you to be inspired by C.P. Hart. So don’t just browse. Daydream. Don’t just think. Imagine a beautiful space filled with desirable objects. This introduction to our bathrooms is the first, small step.” “Not rushing things is an important part of the C.P. […]

Newsletter for Middleton Advisors

Newsletter for Middleton Advisors

It’s nice to get positive feedback from a client about a piece of work. Nicer still, when the client of your client gives your client positive feedback. That makes everyone happy. “Who compiles and markets your newsletter? It achieves an excellent balance of sharp presentation, interesting content and a few critical stats. Brilliant.”     […]

Effat University brand proposition

Effat University brand proposition

Quite simply, one of the most interesting projects I’ve ever worked on, working for design and communications agency Proctor & Stevenson with a brief to analyse the Effat University core values and develop a future brand proposition and marketing platform for this private, women’s university in Saudi Arabia. We spent four days in Jeddah, interviewing past […]

From the archives

From the archives

A ‘prospectus’ for Bath Rugby outlining the Club’s aspiration to develop a world-class arena in Bath. A 40-page brochure for Dukkaboard, with technical/installation information, descriptive text and company overview, written, edited and proof-read.             Practice statement for Bath-based Feilden Clegg Bradley Architects LLP.   Brochure for Home House, private members’ club in London. […]

Newsletter for the Lords of the Manor

Newsletter for the Lords of the Manor

Having set the scene with the website and the brochure, describing the Lords of the Manor as ‘a haven for those afflicted with the deeply unfashionable desire to do nothing but sink into a large sofa with a drink and a newspaper’, the newsletter produced by Giles White Copywriting and Christian Hills Design took some of […]