Bespoke furniture-maker McCarron and Company’s 148-page brochure is photo-led, and so the relatively few words had to count. From the ‘manifesto’ (excerpt below) to the short, sharp captions.
Detail, design and desire. Redefined.
“McCarron and Company was established in 2008 by eight principals with a wealth of experience and a burning ambition. We were convinced that we could make furniture better. So we broke down every minuscule process – not just of the craft, but of the business – and we put it back together again, in a form that looks beautiful and works beautifully. That restless desire – to find new materials, to try new techniques, to create future-classics – continues to drive McCarron and Company. Since 2008, we’ve made bespoke furniture for every room in the house – each individual piece conceived with imagination, designed with passion and built with dedication.”
“Dear Stephen and Giles
I have clapped eyes on the brochure this week. I am just writing to say a huge thanks and congrats on a job well done, It really looks great and helps elevate our brand from where we were almost a year ago to where we are aspiring to get to. Many thanks.
Alex Beaugeard
Design Director, McCarron and Company”