The 100-strong Bespoke Hotel group is a mixture of owned, managed and partner properties. As the brand proposition goes, ‘The only common factors are great service, a flair for hospitality and recognition that you want to be treated like an individual, not a room number.’

Great for business (the group has doubled in size in the last two years), but not so easy for the logo-cops. Hence this brand and tone of voice guidelines.

bespoke brand guidelines

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