‘This document describes our overall purpose, the context in which we operate and how we will go about delivering for customers, wider society and the environment. It was last published in 2012. Along with our sustainability vision it is designed to inform both our water resources plan which runs to 2045, and our business plan […]
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Category: Recent work
Recent work by Giles White Copywriting
Solicitors’ Guide
Wessex Searches is a division of Wessex Water that offers property searches for solicitors. Helping to produce a document aimed at explaining the ‘CON29DW Drainage and Water Enquiry’ required clarity of thought, an understanding of the highly sophisticated audience and their professional requirements and absolute accuracy under deadline-pressure. Text for the 36-page, 10,000 word guide was delivered in […]
Brochure for Middleton Advisors
One of Middleton’s clients wrote, on receipt of their new brochure, written by Giles White Copywriting and designed by Christian Hills Design: “I am the lucky recipient of your magnificent new brochure, I just wanted to congratulate you on producing a really excellent piece of promotional literature. The copy is modestly and calmly written , yet […]
New edition of ‘Hot Bath the story of th
To tie in with the 10th anniversary of the completion of the Bath Spa Project and the opening of Thermae Bath Spa a new edition of Hot Bath the story of the spa, is available, with stunning historical and contemporary images including photos of Thermae and the latest addition to Bath’s rich spa history, the Gainsborough Bath Spa Hotel. […]
Proof-reading for charity, Rosa
I was referred to Rosa, a charitable fund set up to support initiatives that benefit women and girls in the UK, by Esmée Fairbairn Foundation, whose annual reports I have proof-read for the last five years. Rosa supported the publication of an in-depth Best Practice Guide presenting learning from the Tackling Female Genital Mutilation Initiative. The report itself […]
New website for Middleton Advisors
I have recently written all copy and project-managed the production of Middleton Advisors’ all-new website, uploading all text and content via a bespoke content-management system. Check out the website here.
Middleton Advice
After editing 15 ‘papers’ for prime property experts Middleton Advisors to circulate to their own clients and professional partners, the series was collected into a small 68-page booklet. The papers cover topics as varied as ‘Grants Available on Agricultural Land’; ‘Biomass, a Sustainable and Financially Attractive Opportunity?’; ‘The Obligations of Owning a Listed Building’; ‘How UK […]
Magazine for Bespoke Hotels
As the editor of beattitude, the in-house magazine of the Bespoke Hotel Group, I write, edit, commission and work alongside the designers to drive production of this 36-page, full-colour magazine with advertising. 100,000 copies of the magazine are circulated throughout the 100-strong hotel group.
Brochure for McCarron and Company
Bespoke furniture-maker McCarron and Company’s 148-page brochure is photo-led, and so the relatively few words had to count. From the ‘manifesto’ (excerpt below) to the short, sharp captions. Detail, design and desire. Redefined. “McCarron and Company was established in 2008 by eight principals with a wealth of experience and a burning ambition. We were convinced […]
Writing coaching
Writing can be a lonely task. So writing a daily blog from the hull of a 65-foot yacht competing in the round-the-world Volvo Ocean Race is a challenge to have the most hardened hack running up the white flag. As the sort of person who gets seasick on the Serpentine, no-one was ever going to […]
Calendar for Bespoke Hotels
Using quotations from famous people is, in my view, the last resort of the creatively bankrupt copywriter. Well, that’s what I told my client, before adding, “but I think in this case, they work pretty well”. Judge for yourself.
C.P. Hart ‘look book’
“Wherever you look, whatever you touch and whoever you talk to, we want you to be inspired by C.P. Hart. So don’t just browse. Daydream. Don’t just think. Imagine a beautiful space filled with desirable objects. This introduction to our bathrooms is the first, small step.” “Not rushing things is an important part of the C.P. […]