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Recent work by Giles White Copywriting
Having worked for prime property buying advisors Middleton since the business was founded by Tom Hudson and Mark Parkinson in 2008, it was a real pleasure to write the scripts for a couple of short videos that were used as part of their social media campaign, to celebrate firstly their 15th birthday, and then the […]
“Giles – we won a large chunk of the Southampton Council Contract and I get the feeling it’s going to lead onto plenty of further work. Thanks for all of your help with the tender, I don’t think we would have been successful without your assistance. Very grateful!” James Bastian, managing director, Wildwood Machinery. James briefed […]
The third edition of Hot Bath the Story of the Spa has been published by YTL Hotels, the owner of the Thermae Bath Spa and the Gainsborough Bath Spa Hotel. First published in 2003, my book chronicling the history of the UK’s only hot springs, the buildings, the stories and the characters that surround them, […]
Brand new 5* hotel Sun Street, which opened in November 2022 on the border of Shoreditch and the City of London, commissioned me to write a travelogue piece as part of my work creating copy for their website. There are worse ways to earn a living than spending a weekend at Sun Street Hotel, with […]
Working with associates in Spain, and using the Deepl AI translation app, I was able to turn round – in just over one week – the translation of a business training course consisting of over 200 PowerPoint slides for Parques Reunidos, who operate 50 amusement parks worldwide, on behalf of UK marketing agency Flintlock Associates. […]
‘Not the only D&W search‘ is the first of a series of scheduled blog articles for Wessex Searches, a division of Wessex Water, written with a combination of information relevant and of interest to the specific target audience, and key SEO content. The articles take themes from ‘A guide to property searches for home buyers‘ […]
I have edited and rewritten articles for a business-to-business magazine, using copy submitted by contributors. A few samples here.
Working directly with The Woods Group, I have supplied concept, headline and body copy for a series of direct marketing, fundraising campaigns for charities including: World Wildlife Fund, Royal National Institute for the Blind, Prostate Cancer UK, Guide Dogs, MS Society, Alzheimer’s Society and Cancer Research UK. Campaigns are measured for effectiveness, and often control packs form […]
Thermae Bath Spa commissioned a series of editorial features under the title ‘The Art of Feeling Good’, describing how the great spa traditions are alive and well in Bath. Wellness of the spirit. “If spirituality thrives where science cannot fully explain, then it should be no surprise that Bath has been at various times a door […]
Annual Report & Accounts proof-read for Bath-based design agency Steers McGillan Eves by Giles White Copywriting, from 2011 to 2018 inclusive.
“The Lords of the Manor is a haven for those afflicted with the deeply unfashionable desire to do nothing but sink into a large sofa with a drink and a book. You won’t find a gym, a jogging track or a jacuzzi here. Some guests have been known, occasionally, to break into a brisk walk […]
