It’s nice to get positive feedback from a client about a piece of work. Nicer still, when the client of your client gives your client positive feedback. That makes everyone happy. “Who compiles and markets your newsletter? It achieves an excellent balance of sharp presentation, interesting content and a few critical stats. Brilliant.” […]
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Category: Recent work
Recent work by Giles White Copywriting
Effat University brand proposition
Quite simply, one of the most interesting projects I’ve ever worked on, working for design and communications agency Proctor & Stevenson with a brief to analyse the Effat University core values and develop a future brand proposition and marketing platform for this private, women’s university in Saudi Arabia. We spent four days in Jeddah, interviewing past […]
From the archives
A ‘prospectus’ for Bath Rugby outlining the Club’s aspiration to develop a world-class arena in Bath. A 40-page brochure for Dukkaboard, with technical/installation information, descriptive text and company overview, written, edited and proof-read. Practice statement for Bath-based Feilden Clegg Bradley Architects LLP. Brochure for Home House, private members’ club in London. […]
Newsletter for the Lords of the Manor
Having set the scene with the website and the brochure, describing the Lords of the Manor as ‘a haven for those afflicted with the deeply unfashionable desire to do nothing but sink into a large sofa with a drink and a newspaper’, the newsletter produced by Giles White Copywriting and Christian Hills Design took some of […]
Artisans of Devizes Stone Collection XI
A 180-page, hardback, coffee-table book featuring Artisans of Devizes’ entire collection of stone products. Written and proof-read by Giles White Copywriting.
Advert in FT for The Bermondsey Square H...
The Bermondsey Square Hotel. Be there or be square. Written by Giles White Copywriting. Design by Christian Hills. Back to Advertising
Brochure for Middleton Advisors
“The more successful you become, the more you delegate tasks that, in the beginning, you’d have done yourself. At Middleton, we want you to feel, unequivocally, that we are doing something even better than you, yourself, could have done it. Otherwise, why hire an advisor? So, we aim to do some things 100% better and hundreds of things 1% better than anyone else in the business.” Brochure for Middleton Advisors Back […]
Full page advertisement in Country Livin...
One of a series of full-page advertisements in national magazines for Artisans of Devizes, designed by Christian Hills Design, written by Giles White Copywriting. Back to Advertising
Advertisement for The Lygon Arms
‘If it isn’t your anniversary. If it’s no-one’s birthday. If your daughter hasn’t announced her engagement, nobody’s graduated, and you haven’t been promoted….you’ll need to treat yourself to something very special.’ Back to advertising
Brand and tone of voice guidelines for B...
The 100-strong Bespoke Hotel group is a mixture of owned, managed and partner properties. As the brand proposition goes, ‘The only common factors are great service, a flair for hospitality and recognition that you want to be treated like an individual, not a room number.’ Great for business (the group has doubled in size in the […]
Brand and tone of voice guidelines for U...
This Brand and tone of voice guidelines for the University of Bristol – designed by Peloton Design – was created to ensure consistency of message across an organisation with 19,000 students, 5,500 staff, 300 programmes, 24 schools and six faculties communicating on a daily basis with thousands of stakeholders. Back to brand and tone of voice guidelines
Brochure for McCarron and Co
“Modena in Italy is home to magnificent 12th century architecture as well as the Ferrari, the Lamborghini and the Maserati. Like the city it’s named after, this furniture is classically beautiful. Like the cars, it’s immaculately engineered.” Download McCarron and Co‘s Modena brochure. Back to brochures